Strategies to be successful in the church management software sector

I previously listed the church management software competition for Plaid. The offer solutions to churches. Plaid is unique. It offers solutions to ministry practitioners. Plaid does not manage a church; it helps individuals and small teams manage and track their ministry.

• We will position the product as having a limited, but powerful set of features required by ministry practioners because our competitors offer comprehensive feature sets that manage entire churches.
• We will partner with influencers in specific ministry segments (children, student, etc.) and present a more specialized and relevant solution than any competitor.
• We will partner with Christian publishers and media where their catalogs help ministry practitioners (our users) overcome specific challenges and let our competition partner with professional church administrators.
• We will create a “new consumer-oriented market” for church management software and let the competition fight over the enterprise church market (large and mega church administration).
• Our grassroots story and communications will position us as an emerging underdog compared to expensive and complex enterprise solutions.
• Our mantra is to create software that makes people feel good about ministry while people often “love to hate” the competition.

How does that sound?

0 comments | Apr 26, 15:23 | by Tim Bednar plaid marketing

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